We went through several name, logo and copy tone explorations for the interior furnishings company, Nest. To show our brand concepts we designed 3 sample ads showcasing sample copy along with logo explorations (shown above).

Based on our discovery and a Voice of Customer Interviews and Insight Report we realized that Classic Sash & Door needed to update their branding to reach different audiences and windows needed to be explained better. We went through several logo explorations, defined the positioning and messaging hierarchy, copy tone and created a new website, digital campaigns, new ads and photography.